lisa wrote: ↑
Mon Sep 07, 2020 5:03 am
KSS wrote: ↑
Mon Sep 07, 2020 3:28 am
I very much doubt that lambo sales are affected much by what Volkswagen does.
Well, VW owns Lamborghini so..
..but I get your point.
That's why I chose to use those as my example actually. Went to school with a guy pretty high up in lambo's org chart.
However, getting into the high end of the market without being Lamborghini or Cwejman might be quite tough. Why would most folks choose your expensive product when there are way less expensive alternatives?
Aaannndd, answering that precise question is the
answer! There are *many* different ways to 'justify' -in the mind of a customer- a higher price. Some of them have nothing to do with the product itself.
L1's gold and black PCBs and extra rear panel one good example. But he also uses more expensive and specialized ICs to back up the 'fluffier' aspects of his offers. Limited availability is another we see with Cwejman. And Macbeth. Heavy steel, large size, TH parts. Resistor and capacitor 'magic' and other 'mojo' buy-ins.
Then there are the more solid reasons -some of which this survey addresses- like document quality. Quality of customer service. <--wasn't on the survey?!?
The real and ultimate answer is to decide that price is not where or how you want to compete. Making the conscious choice to go high-end is the first -and maybe most important- step. Nearly every answer to questions changes after making that decision. And the sum total of those answers are the answer to your question why would someone pay more when they could pay less..